Define Curl

Restore your hair to its natural glory. Silky oils, rich plant butters, phytonutrients, B vitamins, and baobab plant protein work to strengthen, protect, and repair all types of damaged, dry or coarse hair.

Revive dry, damaged hair, and prevent future damage all in one silky elixir. This weightless leave-in conditioning treatment detangles, smoothes, and enhances shine with plant proteins.

High-performance, medium-hold finishing spray with a natural, flexible, re-workable finish. This aerosol-free hair spray will leave hair with essential nutrients, and without that stiff, crunchy feeling of traditional aerosols.

This truly matte styling paste provides medium, pliable hold to give you the perfect balance of texture, control and shape for a matte finish. Beyond making your hair look effortlessly cool, it’s loaded with beneficial plant-based ingredients, leaves your hair hydrated and protected, too. Highly concentrated—a little goes a long way for simple, quick styling.

Refine and define curls while embracing their wild charm. This protein-infused, lightweight mist diffuses frizz, repairs damage, protects from environmental damage, locks in moisture and gives hair a smooth, silky look and feel.

Same formula you love, new look! Keep your curls in shape. Allure's best of beauty award winner and the first step in your hair-styling routine. This plant-based cream provides excellent curl memory, frizz control, and weightless hold that lasts all day—and into the next. Get your curl on from loose, wavy, wavy bordering on curly or well-defined, springy and more.