Style

This truly matte styling paste provides medium, pliable hold to give you the perfect balance of texture, control and shape for a matte finish. Beyond making your hair look effortlessly cool, it’s loaded with beneficial plant-based ingredients, leaves your hair hydrated and protected, too. Highly concentrated—a little goes a long way for simple, quick styling.

The foundation of a good hair day. This silky, strand-strengthening heat protectant spray is an essential first step to prevent damage, de-tangle, de-frizz, and enhance shine, all with a virtually weightless feel. Protects hair from heat styling up to 400 degrees.

Smooth Operators.

Our new Shine Bright Vitamin C Hair Oil is a fast absorbing, hair and skin loving serum that smooths, and adds shine. A multi-tasker, ideal for facial hair too.

Shine Bright Hair Mask is a deep conditioning mask infused with sea side nutrients and emollients to help strengthen overworked hair. Pair them together for unbeatable shine and condition. For all hair types.  

Elevate your senses with our exclusive, limited edition certified organic essential oil rollerball. Citrusy orange and sweet raspberry meet warm vanilla, earthy patchouli, and balsamic sandalwood for a truly enchanting aroma experience.

Same formula you love, new look! Keep your curls in shape. Allure's best of beauty award winner and the first step in your hair-styling routine. This plant-based cream provides excellent curl memory, frizz control, and weightless hold that lasts all day—and into the next. Get your curl on from loose, wavy, wavy bordering on curly or well-defined, springy and more.