Bell-curve™ Hydrating Curl Cream

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$36.50

Same formula you love, new look! Keep your curls in shape. Allure's best of beauty award winner and the first step in your hair-styling routine. This plant-based cream provides excellent curl memory, frizz control, and weightless hold that lasts all day—and into the next. Get your curl on from loose, wavy, wavy bordering on curly or well-defined, springy and more.

Works beautifully for
All hair types, especially curly or frizzy.
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Works beautifully for

Key ingredients
Organic (Larch Tree Resin — Aloe Leaf Juice — Safflower Seed Oil)
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Key ingredients

How to use
Apply to wet hair. Air dry or diffuse for defined curls.
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How to use

Work a dime-sized amount into palms and apply to wet hair.


Use on dry hair to create texture, control frizz, and separate curls.


Apply a small amount on dry hair to create ribbon locks with the thumb and index finger for definition.


Create modern pin curls or roller sets with this flexible styling foundation that promotes styling and curl memory.
Bell-curve™ Hydrating Curl Cream

Bell-curve™ Hydrating Curl Cream

$36.50

$36.50

Haircare Model

Love your curls.

Our proprietary castor emollient and larch tree resin(patent-pending)quickly calm hair cuticles to reduce frizz, define curls, infuse lackluster hair with radiance, and provide weightless hold for perfected curls and waves—outperforming silicones for a more sustainable and luxurious product.

Key Ingredients

Effortless, sexy curls all day.

Defines and energizes curls with a soft, smooth, shiny finish. This cream helps you achieve the style you want more quickly and makes it last longer.

Did you know?

Safflower oil and aloe combine to provide the perfect balance of hydration without weighing down curls.

How It Works

Pullulan controls static and provides a barrier to help protect hair from environmental pollutants.

Larch Tree resin (patent pending) provides light, weightless hold.

Safflower oil and aloe help smooth, provide curl control and definition.

Never just a drop.

No green-washing here. At I-N, organic and natural ingredients take precedence. Each of our products contains a minimum of 85% natural content. You'll find the percent of natural/organic ingredients in every product on the package and online for full transparency.

Certifications & recycling

Packaging for the earth first. Our recyclable eco soft-touch tube is made from 65% post-consumer recycled Polypropylene. The cap is 97% PCR PP as well. Keep the cap on when recycling.

Bell-curve™ Hydrating Curl Cream is:

The Power of One

Intelligent I-N proudly donates 1% of annual sales to non-profits verified through 1% for the Planet supporting environmental solutions through their work.

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Certified B Corporation

Intelligent I-N is a Certified B Corporation — a company that meets high standards of social & environmental performance, and transparency.

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