Most Loved - Hair

An everyday herbal shampoo that’s refreshing in every way. Infused with our minty certified-organic aroma blend, it tingles and awakens the senses—the perfect morning shower wake-me-up.

Designed for fine, normal and oily hair, its gentle plant-based cleansing system is color-safe and leaves hair soft, smooth, shiny and full of bounce and movement without unnecessary weight.

Why You'll Love It

• Gentle enough for everyday washing
• Ideal for fine, normal and oily hair
• Refreshing peppermint and herbal aroma
• Helps remove buildup for a weightless clean
• Leaves hair soft, shiny and manageable
• Plant-based cleansing system
• Sulfate-free

This silky, antioxidant-rich daily conditioner naturally softens, detangles and improves manageability. A minty tingle from certified-organic essential oils instantly perks up the body and mind.

Restore your hair to its natural glory. Silky oils, rich plant butters, phytonutrients, B vitamins, and baobab plant protein work to strengthen, protect, and repair all types of damaged, dry or coarse hair.

This nutrient-rich weightless conditioner that detangles and strengthens while adding volume and shine to fine hair. 

Thicker, fuller hair starts at the scalp, and this serum works at the source to hydrate and support hair follicle health while inhibiting the hair-thinning hormone DHT. Our advanced Intelli-Cell™ plant stem cell science promotes your healthiest hair cycle and helps protect the length you’ve got.

High-performance, medium-hold finishing spray with a natural, flexible, re-workable finish. This aerosol-free hair spray will leave hair with essential nutrients, and without that stiff, crunchy feeling of traditional aerosols.

Removes dirt, excess oil and build-up while enhancing weightless natural volume with non-stripping, gentle micellar technology. 

This scalp-stimulating shampoo helps clarify and fortify hair follicles to support the growth cycle for thicker looking hair.

Revive your hair and boost its volume, body, and texture with next-level memory. This all-in-one styling spray transforms flat, lifeless hair into the life of the party.

Same formula you love, new look! Keep your curls in shape. Allure's best of beauty award winner and the first step in your hair-styling routine. This plant-based cream provides excellent curl memory, frizz control, and weightless hold that lasts all day—and into the next. Get your curl on from loose, wavy, wavy bordering on curly or well-defined, springy and more.

Say hello to thicker, bouncier, and more vibrant hair with our Pure Plenty 3 Part System! Thicker, fuller hair starts at the scalp. Our advanced Intelli-Cell™ plant stem cell science promotes your healthiest hair cycle and helps protect the length you’ve got.

Pure Plenty® Shampoo (8.5 fl oz): Our organic, color-safe shampoo clarifies and fortifies hair follicles while inhibiting hair-thinning hormones, for hair that's full of life.

Pure Plenty® Conditioner (8 fl oz): Our nutrient-rich conditioner complements the shampoo, infusing your locks with volume and shine, leaving you with fuller, healthier-looking hair.

Pure Plenty® Serum (5 fl oz): Our serum works at the source to hydrate and support hair follicle health while inhibiting the hair-thinning hormone DHT.