Best Sellers

High-performance, medium-hold finishing spray with a natural, flexible, re-workable finish. This aerosol-free hair spray will leave hair with essential nutrients, and without that stiff, crunchy feeling of traditional aerosols.

The foundation of a good hair day. This silky, strand-strengthening spray is an essential first step to prevent damage, de-tangle, de-frizz, and enhance shine, all with a virtually weightless feel. Protects hair from heat styling up to 400 degrees.

This truly matte styling paste provides medium, pliable hold to give you the perfect balance of texture, control and shape for a matte finish. Beyond making your hair look effortlessly cool, it’s loaded with beneficial plant-based ingredients, leaves your hair hydrated and protected, too. Highly concentrated—a little goes a long way for simple, quick styling.

Gently, effortlessly removes make-up and excess oil as it cleanses and purifies skin with antioxidant-rich ingredients. Infused with skincare benefits including a macro-dose of antioxidants from our Intelli-Seed™ science, this is a micellar water unlike any you’ve tried before.

A soothing scalp and hair bi-phase serum to nourish, calm, rebalance and deeply hydrate to remove dry patches with proven, powerful plant actives. 

Strength training for your hair. A deep conditioning mask infused with nutrients and natural oils to strengthen overworked hair, adding weightless body, shine and softness.

Our certified organic sanitizer leaves hands clean—not sticky or stripped dry, but soft, hydrated with a refreshing aura of vanilla, peppermint, tea tree, and bergamot. 

This serum is powered by Intelli-Cell™ plant stem cell science to reduce the appearance of fine lines and wrinkles, redness, and uneven skin tone. Smoothes, softens, and firms the skin appearance by increasing collagen synthesis.

Smooth Operators.

Our new Shine Bright Vitamin C Hair Oil is a fast absorbing, hair and skin loving serum that smooths, and adds shine. A multi-tasker, ideal for facial hair too.

Shine Bright Hair Mask is a deep conditioning mask infused with sea side nutrients and emollients to help strengthen overworked hair. Pair them together for unbeatable shine and condition. For all hair types.  

Elevate your senses with our exclusive, limited edition certified organic essential oil rollerball. Citrusy orange and sweet raspberry meet warm vanilla, earthy patchouli, and balsamic sandalwood for a truly enchanting aroma experience.

Revive your hair and boost its volume, body, and texture with next-level memory. This all-in-one styling spray transforms flat, lifeless hair into the life of the party.

Same formula you love, new look! Keep your curls in shape. Allure's best of beauty award winner and the first step in your hair-styling routine. This plant-based cream provides excellent curl memory, frizz control, and weightless hold that lasts all day—and into the next. Get your curl on from loose, wavy, wavy bordering on curly or well-defined, springy and more.

Our Fortifi-hair™ treatment regimen to repair dry and damaged hair.

Fortifi-hair™ Shampoo (8.5 fl oz):  A nourishing, plant-based, deeply moisturizing yet lightweight natural shampoo to revitalize and mend dry, damaged, or coarse hair.

Fortifi-hair™ Conditioner (8 fl oz): Restore your hair to its natural glory. Silky oils, rich plant butters, phytonutrients, B vitamins, and baobab plant protein work to moisturize, strengthen, protect, and repair all types of damaged, dry or coarse hair.