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Same formula you love, new look! Keep your curls in shape. Allure's best of beauty award winner and the first step in your hair-styling routine. This plant-based cream provides excellent curl memory, frizz control, and weightless hold that lasts all day—and into the next. Get your curl on from loose, wavy, wavy bordering on curly or well-defined, springy and more.
An everyday herbal shampoo that’s refreshing in every way. Infused with our minty certified-organic aroma blend, it tingles and awakens the senses—the perfect morning shower wake-me-up.
Designed for fine, normal and oily hair, its gentle plant-based cleansing system is color-safe and leaves hair soft, smooth, shiny and full of bounce and movement without unnecessary weight.
Why You'll Love It
- Gentle enough for everyday washing
- Ideal for fine, normal and oily hair
- Refreshing peppermint and herbal aroma
- Helps remove buildup for a weightless clean
- Leaves hair soft, shiny and manageable
- Plant-based cleansing system
- Sulfate-free
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Hair Regimens
Pure Plenty System
$164.00
Unit price perPure Plenty System
$164.00
Unit price per
Love Your Locks
$81.00
Unit price perLove Your Locks
$81.00
Unit price per