Most Loved Haircare

Restore your hair to its natural glory. Silky oils, rich plant butters, phytonutrients, B vitamins, and baobab plant protein work to strengthen, protect, and repair all types of damaged, dry or coarse hair.

An everyday herbal shampoo that’s refreshing in every way. Infused with our minty certified-organic aroma blend, it tingles and awakens the senses—the perfect morning shower wake-me-up.

Refine and define curls while embracing their wild charm. This protein-infused, lightweight mist diffuses frizz, repairs damage, protects from environmental damage, locks in moisture and gives hair a smooth, silky look and feel.

Same formula you love, new look! Keep your curls in shape. Allure's best of beauty award winner and the first step in your hair-styling routine. This plant-based cream provides excellent curl memory, frizz control, and weightless hold that lasts all day—and into the next. Get your curl on from loose, wavy, wavy bordering on curly or well-defined, springy and more.