Most Loved

This truly matte styling paste provides medium, pliable hold to give you the perfect balance of texture, control and shape for a matte finish. Beyond making your hair look effortlessly cool, it’s loaded with beneficial plant-based ingredients, leaves your hair hydrated and protected, too. Highly concentrated—a little goes a long way for simple, quick styling.

The foundation of a good hair day. This silky, strand-strengthening spray is an essential first step to prevent damage, de-tangle, de-frizz, and enhance shine, all with a virtually weightless feel. Protects hair from heat styling up to 400 degrees.

A soothing scalp and hair bi-phase serum to nourish, calm, rebalance and deeply hydrate to remove dry patches with proven, powerful plant actives. 

Strength training for your hair. A deep conditioning mask infused with nutrients and natural oils to strengthen overworked hair, adding weightless body, shine and softness.

Revive your hair and boost its volume, body, and texture with next-level memory. This all-in-one styling spray transforms flat, lifeless hair into the life of the party.

Same formula you love, new look! Keep your curls in shape. Allure's best of beauty award winner and the first step in your hair-styling routine. This plant-based cream provides excellent curl memory, frizz control, and weightless hold that lasts all day—and into the next. Get your curl on from loose, wavy, wavy bordering on curly or well-defined, springy and more.