Fortifi-hair™ Shampoo

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(66)

$87.00

A nourishing, plant-based, deeply hydrating yet lightweight natural shampoo to revitalize and mend dry, damaged, or coarse hair.
Works beautifully for
Dry/damaged hair
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Works beautifully for

Key ingredients
Organic (Baobab Protein — Shea, and Murumuru Seed Butters)
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Key ingredients

Baobab Protein

Baobab Protein
Hydrolyzed Adansonia Digitata (Baobab) Seed Protein

FUNCTION
A protein derived from the seeds of the African Baobab tree.

BENEFIT
An emollient that targets anti-aging for hair care helping to repair damage, increase strength, moisturize and nourish strands.

EWG RATING: 1

Murumuru Seed Butter

Murumuru Seed Butter
Astrocaryum Murumuru Seed Butter

FUNCTION
A non-fragrant vegetable fat that's nearly solid at room temperature and is from the Brazilian Amazon Tree’s edible fruit seeds.

BENEFIT
Brings a natural gloss to dry, damaged hair.

EWG RATING: 1

Organic Shea Butter

Organic Shea Butter
Butyrospermum Parkii (Shea Butter)

FUNCTION
Seed of the shea tree crushed and boiled to release the natural fats. High in vitamins A, E and F. Solid at room temperature but liquifies at body temperature.

BENEFIT
Provides slip. Also aids in protecting against dry skin and scalp, helps to restore elasticity to skin.

EWG RATING: 1

Organic (Baobab Protein — Shea, and Murumuru Seed Butters)

CERTIFIED ORGANIC AROMA OILS/FLAVORS.
99% NATURAL ORIGIN OF TOTAL. / 4% ORGANIC ORIGIN OF TOTAL.

FULL INGREDIENTS LIST:

Water (Aqua), Decyl Glucoside, Sodium Methyl Cocoyl Taurate, Sodium Coco-Sulfate1, Glycerin, Glyceryl Stearate or Glyceryl Stearate SE, Lauryl Glucoside, Hydrolyzed Adansonia Digitata (Baobab) Seed Protein, Theobroma Grandiflorum (Cupuacu) Seed Butter2, Astrocaryum Murumuru Seed Butter2, Aloe Barbadensis Leaf Juice Powder2, Aroma 2,3, Coco-glucoside, Hydroxyethylcellulose, Xylitol, Heptyl Undecylenate, Citric Acid, Gluconolactone, Potassium Sorbate, Sodium Benzoate, Citral4, Citronellol4, Eugenol4, Geraniol4, Limonene4, Linalool4, Tocopherol

1 Coconut Derived
2 Certified Organic
3 Intelli-SenseTM Science: Citrus Aurantium Bergamia (Bergamot) Fruit Oil2, Pelargonium Graveolens (Geranium) Flower Oil, Lavandula Angustifolia (Lavender) Flower Oil2, Citrus Aurantium Dulcis (Orange) Peel Oil, Cananga Odorata (Ylang Ylang) Flower Oil2, Natural Flavor (Raspberry Type), Natural Flavor (Vanilla Type), Pimenta Officinalis (Allspice) Fruit Extract, Pogostemon Cablin (Patchouli) Oil2, Eugenia Caryophyllus (Clove) Bud Oil, Dipteryx Odorata (Tonka) Bean Extract, Alcohol, Vetiveria Zizanoides (Vetiver) Root Oil
4 Naturally Occurring in Essential Oils

Please note that ingredients and certifications may change or vary from time to time. Please refer to the product package you receive for the most up to date information.

How to use
Apply on wet hair, massage and distribute evenly from roots to ends. Rinse with warm (not hot) water.
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How to use

Amount

Dispense or pump a quarter size into the palm of hands. It's concentrated, so less is more.

Action

After working shampoo from root to tip, if you feel you need more, first try adding water and working it in more instead of adding more product.

Follow-up

For the best super-natural results, use with Fortifi-hair™ Conditioner and Fortifi-Hair Leave-In Treatment and rinse with warm (not hot) water.


42%

Improvement in Shine*

29%

Increase in strength**

21%

Improvement in detangling, smoothness and manageability*

11%

Stronger hair**

10%

Reduction in frizz***

* based on lab and clinical studies of active ingredient **after 5 applications results may vary requires use of the shampoo, conditioner and treatment ***75% humidity chamber for 4 hours

Plant Science. Super-natural Results.

Transform coarse, brittle locks into sumptuous silk. Our nourishing shampoo will help strengthen and soften the hair cuticle from the inside out with rich emollients. Deeply hydrating yet light, our Fortifi-hair™ regimen targets your most urgent needs to rebuild, repair and protect from future damage.

Key Ingredients

Baobab Protein

Baobab Protein

An emollient that targets anti-aging for hair care helping to repair damage, increase strength, moisturize and nourish strands.

Murumuru Seed Butter

Murumuru Seed Butter

Brings a natural gloss to dry, damaged hair.

Organic Shea Butter

Organic Shea Butter

Provides slip. Also aids in protecting against dry skin and scalp, helps to restore elasticity to skin.

Rebuilding Boabab Protein.

Baobab plant protein (hydrolyzed adansonia digitata seed protein) is a botanical alternative to dimethicone. A protein derived from the seeds of the African Baobab tree, that targets anti-aging for hair care helping to strengthen hair by supporting the protein matrix for more resilient hair that is less susceptible to breakage.

Did you know?

Artificial ingredients and sulfates can damage dry hair even further. Our shampoo is free from harsh sulfates and protects the hair's natural oils against stripping or buildup. Formulated with a low pH to help reduce frizz and keep color-treated hair looking healthy, shiny, and manageable.

How It Works

Fortifies hair against environmental stressors and heat. Increases moisture for improved elasticity and strength. Enriches and rejuvenates hair with amino acids for frizz control. Leaves hair softer, smoother, and more manageable.

Our shampoo contains a refreshing floral blend of certified organic lavender, ylang ylang, and geranium to leave your hair smelling just as clean as it feels.

Great for a sensitive scalp with adjusted pH.

Plant-based surfactants are mild, but rich and deeply cleansing.

Active aromas.

Your body knows fake from real. It knows more about healing and pleasure than all the labs and books in existence could ever speak of. Inhale our 99% certified organic essential oil aroma oils/flavors and the difference is obvious.

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Certifications and Recycling

Packaging for planet. Our bottle is 90% post-consumer recycled HDPE eco soft touch bottle from "green bins" all over the US. Cap made from 50% PCR. Keep cap on when recycling.

Fortifi-hair™ Shampoo is:

The Power of One

Intelligent I-N proudly donates 1% of annual sales to non-profits verified through 1% for the Planet supporting environmental solutions through their work.

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Certified B Corporation

Intelligent I-N is a Certified B Corporation — a company that meets high standards of social & environmental performance, and transparency.

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