Trending Now

Plump. Revive. Glow. Our top selling lightweight, super antioxidant and ultra hydrating facial oil nourishes and plumps skin with plant-powered emollients of blue tansy, acai, argan and more.

This silky plant retinol serum hits fast-forward on cell turnover, diffusing the appearance of dark spots and smoothing skin without the dryness or irritation of conventional retinol. 

This fluffy, whipped oil melts into the eye area plumping it with intense moisture and reducing the appearance of wrinkles. 

An everyday herbal shampoo that’s refreshing in every way. Infused with our minty certified-organic aroma blend, it tingles and awakens the senses—the perfect morning shower wake-me-up.

Designed for fine, normal and oily hair, its gentle plant-based cleansing system is color-safe and leaves hair soft, smooth, shiny and full of bounce and movement without unnecessary weight.

Why You'll Love It

• Gentle enough for everyday washing
• Ideal for fine, normal and oily hair
• Refreshing peppermint and herbal aroma
• Helps remove buildup for a weightless clean
• Leaves hair soft, shiny and manageable
• Plant-based cleansing system
• Sulfate-free

Light weight, fast-absorbing, velvet oils drench your skin in silky moisture, leaving
your skin with a luminous, healthy glow and nourished with coconut, blue tansy, coffee and more.

Revive your hair and boost its volume, body, and texture with next-level memory. This all-in-one styling spray transforms flat, lifeless hair into the life of the party.

Refine and define curls while embracing their wild charm. This protein-infused, lightweight mist diffuses frizz, repairs damage, protects from environmental damage, locks in moisture and gives hair a smooth, silky look and feel.

The foundation of a good hair day. This silky, strand-strengthening spray is an essential first step to prevent damage, de-tangle, de-frizz, and enhance shine, all with a virtually weightless feel. Protects hair from heat styling up to 400 degrees.

This truly matte styling paste provides medium, pliable hold to give you the perfect balance of texture, control and shape for a matte finish. Beyond making your hair look effortlessly cool, it’s loaded with beneficial plant-based ingredients, leaves your hair hydrated and protected, too. Highly concentrated—a little goes a long way for simple, quick styling.

The ultimate solution for lustrous, radiant, and healthy hair. This innovative formula harnesses the power of nature to bring you a transformative haircare experience. With a potent combination of Vegan Vitamin C, Silicone-Free Sugar Cane Alkanes, and Intelli-Seed Antioxidant Complex, your hair will be taken to new heights of beauty and manageability.

Same formula you love, new look! Keep your curls in shape. Allure's best of beauty award winner and the first step in your hair-styling routine. This plant-based cream provides excellent curl memory, frizz control, and weightless hold that lasts all day—and into the next. Get your curl on from loose, wavy, wavy bordering on curly or well-defined, springy and more.