FAQ

Plant stem cells are used at a clinically tested level. The highest amount of Ajuga Plant Stem Cells is in the PurePlenty Nourishing Scalp and Strand Serum.

Our Volumizing Foam and Volumizing Spray compliment fine and limp hair needs.

Yes, PurePlenty is safe for color treated hair and is formulated without harsh chemical surfactants that can often strip hair of color. However, if you have color build-up at the scalp you may notice it may help loosen and remove it. The smart shampoo applicator keeps product at the scalp where it is needed while our rich conditioner is designed to moisturize mid to ends of hair, where replenishment is most needed. The healthier and more conditioned your hair is, the more reflective and vibrant your hair color looks.

Although we recommend the 3-product system for maximum benefits, if you choose only one product, start with the PurePlenty Nourishing Scalp & Strand Serum, since this product contains the highest concentrated level of Ajuga Plant Stem Cells and Saw Palmetto, to suppress DHT and promote healthy hair environment and cycle. We recommend that you use along with the PurePlenty Exfoliating Shampoo Treatment to prep the scalp for the Nourishing Serum.

PurePlenty formulas include highly concentrated plant bioactives and potent plant stem cells with proven clinical results that are more expensive than traditional oils and emollients.

Glycerin, herbal extracts like Aloe Vera, patented Castor Emollient and Olive derivatives rich in Polyglycosides, help replenish moisture and provide conditioning to strengthen roots and strands.

Consumer, clinical and lab tests were completed on PurePlenty and its key active ingredients. The proof is in the poof. In consumer studies: 82% say it increased the volume by 100x. 90% said their hair appeared thicker and voluminous after use. Clinical and lab studies reveal: It was suggested that the proportion of active hair follicles to degenerating ones could be increased from 4 to 7.2 indicating an improved epidermal environment Helps normalize the scalp and hair papilla. • Improved perception of fullness of hair • Creates the appearance of denser hair • The decrease of the density of hair in the Telogen (Degenerating Phase) was observed in 85% of the volunteers. • The increase of the density of hair in the Anagen (Growth Phase) was observed in 75% of the volunteers. • The increase of the growth coefficient (A/T RATIO) was observed in 85% • Ajuga Plant Stem Cells are more effective at inhibiting the release of DHT compared to other commonly used materials. • Ajuga Plant Stem Cells have a higher antioxidant activity for a healthier scalp compared to other top antioxidants.

The gentle sugar derived cleansing agent (Decyl Glucoside) along with essential oils help free the scalp from excess build up without harsh chemical surfactants that can disrupt needed natural oils.

PurePlenty Shampoo has Decyl Glucoside (a sugar derived mild cleansing agent), which provides flash (quick) foam and also gives a luxurious feel during application.

Based upon average use, the collection will last one month for medium-length hair. The chart below will help you determine how long the regimen will last based on your hair length:

PurePlenty results vary person by person and are dependent upon your starting hair and scalp condition, health, nutrition and environmental factors. The PurePlenty collection is designed to promote an overall healthy hair cycle with continuous use as a 3-product regimen as recommended. Results vary, and may improve in one or the combination of the following ways, starting with the first use: Reduce build up on scalp Create a more balanced scalp as PurePlenty does not use harsh chemical surfactants that can disrupt your natural oil process. Feel and appearance of increased thickness, volume or movement Improved hair growth cycle Reduced breakage or shedding Smoother texture Improved shine Softer feel

PurePlenty Shampoo and Conditioner should be used daily with the Serum used twice daily as recommended for best results. If you stop using PurePlenty your hair and scalp may resort to its pre-PurePlenty state. If you do not normally wash and condition your hair each day that is okay as long as you do not start to see build up or dryness on scalp and strands. Adjust frequency of shampoo and conditioner to meet your lifestyle. However, the serum should be used twice daily for best results.

Yes, however for maximum benefits PurePlenty was designed as a system where each product functions to support the next. For maximum results, all three products should be used daily as recommended. 1. PurePlenty Exfoliating Shampoo—Gently cleans and helps clear the scalp of oil and cell build up and opens follicle and preps the scalp for the Serum. 2. PurePlenty Density Building Conditioner—Addresses thickening and conditioning where you need it for healthy-looking hair and movement. 3. PurePlenty Nourishing Scalp & Strand Serum—Promotes thriving follicles with nutrients and inhibits DHT for a healthy hair cycle.

Each product in the PurePlenty® 3-product regimen is designed to target a specific piece of the healthy hair cycle to: STEP 1: Start at the source. A dry, tight scalp with oil build-up may inhibit an optimum healthy hair cycle. Our PurePlenty Exfoliating Shampoo Jump-starts the scalp—the source of healthy, dynamic hair. Sweeps away buildup with gentle, non-chemical sulfate free surfactants and Active Essential Oils to open follicles for optimum growth cycle and movement. Smart, direct-to-scalp applicator perfectly places product where it is needed! STEP 2: Fortify scalp & strands. Thin or thinning hair can be dry, brittle, fine and limp and is more prone to breakage. Our super rich PurePlenty Density Building Conditioner formula is perfect to apply to hair—not roots—helping to create density and volume without weight, for a thicker, shinier appearance. Specially formulated body building plant oils, humectants and bioactives help restore from within. STEP 3: Nourish & flourish. Poor scalp health and circulation can slow and negatively impact a healthy hair cycle. Our PurePlenty Nourishing Scalp & Strand Serum helps make fuller, thicker hair happen by going to the source inhibiting DHT and infusing nutrients for thriving follicles and an optimum environment for healthy hair.

PurePlenty builds density & reinstates hair’s life force by going to the source and using innovative plant science in 3 ways: 1. Inhibits DHT—the testosterone-derivative known to shrink scalp follicles and slow hair growth. Using: Certified organic Saw Palmetto and lab cultivated Ajuga Meristematic Plant Stem Cells to deliver up to 1000x more antioxidant power than typical antioxidants. 2. Fortifies scalp & strands—Delivers power nutrients to help restore scalp, promoting healthy, bouncy hair. Using: Pea Sprout Bioactive increased hair density in 85% of people Certified organic Nettle clears the scalp & helps improve hair shine Certified organic Intellimune® Super Seed Antioxidant Complex provides potent antioxidants 3. Replenishes moisture & strengthens—Thin hair may lack moisture and break easily—and conventional hair care is known to strip away necessary

PurePlenty is designed for fine, limp or thinning hair

We all lose a little hair every day. External factors like chemicals, stress, age and less-than-stellar nutrition can hurt, too. Strands thin, may break, growth slows and fewer hairs are in the growth phase. PurePlenty is designed for people with naturally fine hair, who strive for thick full, lush hair. Or the 50% of males or 25% females who experience thinning hair and can relate to the following statements: I’ve noticed more-than-usual hair loss My hair grows super slowly Hair loss runs in my family Dry, tight or build-up on my scalp My hair feels flat, lifeless and increasingly sparse I worry my hairline is receding

There is a potential that during the coldest climates and coldest months of the year certain products may freeze during shipment. As it warms the product returns to its original state. Performance and function is not affected. This is an expected and planned for phenomenon. As a result it is generally standard operating procedure to conduct freeze/thaw tests as part of a product stability analyses before it is brought to market. You may at times see particles which are generally oils, waxes, flavors etc. that have solidified which are the last to reacclimatize themselves into the formula. Please allow product to warm at room temperature and shake vigorously to help the small solids liquify back into the formula. If you experience any issues in this phenomenon, please feel free to reach out to customer service for replacement and/or resolution options.

Our shampoos are formulated without chemical surfactants and sulfates—the suds-producing additives common to most shampoos. They aren’t necessary for cleaning. We’ve skipped the overabundance of lather, not the benefits or the cleansing power.

An ultra-mild, plant-based surfactant system.

In cosmetics, only sunscreens are required to list an expiration date due to the functionality required for the actives to protect you from sun exposure. In general, our products have a 3 year shelf life. Expiration is not a concern as our products are manufactured several times per year.